Tuesday, June 7, 2011

Life Equals Launches in Downtown Kansas City

Life Equals nailed it on the head when they said that “a better you creates a better world.”  The better you are, the better the people around you are, the better the world is.  That’s Life Equals’ philosophy—and the philosophy of many other entrepreneurs out there.
The team of Life Equals came together to create a healthy product that provided focus and energy without sugar and calories.  From inside a small Kansas City coffee shop, Life Equals' first product, LIFE = Focus + Energy was born.
Suddenly, Life Equals was helping more than just its customers.  Soon after, the Life Equals team launched the LIFE=LIFE Project.  For every purchase someone makes, Life Equals provides an equal amount of children’s multivitamins to an undernourished child through a partnership with Vitamin Angels.  Just one of the ways that Life Equals is creating a better you and a better world.
This is how startups happen: meeting in a coffee shop, collaborating with like-minded individuals, defining a problem, and solving it effectively.  Life Equals is a true testament to the entrepreneurial spirit and drive to change the world.
This is a big week for Life Equals.  The company’s official launch party is tomorrow from 5:30-8:30PM at The Cashew – one of our friendly neighbors in the Kansas City Crossroads district.  At the launch party, you will have the opportunity to hear Life Equals’ story, ask questions, and try samples of Life = Focus + Energy.  The team is even setting up a Life Equals Photobooth!
If you’d like to see how a company can change the world, don’t miss Life Equals’ launch party tomorrow night!  A special thanks to Life Equals for joining the startup world and striving to make the world a better place.  Now we can truly say that LIFE=THINKING BIG.
Written by Allison Way.

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