Wednesday, July 13, 2011

Which Season is Best to Start a Business?

When the sun is shining, your company will be, too.  Start a business in summer as opposed to winter and you’ll be reaping the benefits.  And we’ll tell you why.

It’s summer.  The sun is shining, the weather is hot and the hustle and bustle around the office has slowed considerably.  Now is the perfect time to start a new business.  Take advantage of all the entrepreneurial opportunity that summer has to offer.  Unshelve all the business ideas that you were too busy to pursue earlier in the year and get to work.  Here are a few reasons why summer is great for entrepreneurs.

The Summer Mentality
Embrace summer’s relaxed spirit.  Letting go of your stress creates an optimistic outlook and positive mood that will help you tackle a new startup business.  

Networking Opportunities Everywhere
Summer is the ideal time for networking because most people are more accessible during the summer months.  They are out and about enjoying the sun instead of locked away behind office doors.  Create networking opportunities this summer by attending conferences, hosting a barbecue or putting on an office happy hour. 

The Outdoor Office 
Finding a stimulating place where you can work uninterrupted can be a difficult challenge.  All winter long you are trapped indoors, but during the summer you have the option to get creative and work from the park, the pool or the sidewalk café.  Set up your office in places where you find inspiration for your business.  The best part about working outside… it’s free!  

Time is on Your Side
 No question, starting a business takes a lot of time. Why not start yours in the summer when there are more hours of daylight and more time to get things done?  In addition, business calendars are lighter in the summer than any other time of the year.  Take advantage of the free time in your calendar and in others’.  You will not have as much competition vying for business professionals’ time and attention.  The extra guidance in the early stages of a business can make all the difference. 

The summer months create the ultimate environment for new businesses.  Now is the time to get your ideas off the ground.  But don’t forget to work hard and play hard.  While you submerge yourself in your new venture, be sure to take time to dive into the pool!

Written by Laura Goede.


  1. This is so smart!! I never thought of that. I'm an inexperienced entrepreneur in the baking industry and I'm in the middle of starting up my own cupcake business. What do you think about SEO marketing? Good idea? Do you happen to know about any reputable SEO Firms that can help me with my online marketing campaigns? Thank you!

  2. Great! Excited for you and your new business venture. SEO marketing (and more specifically, inbound marketing) is the way to go for a startup business.

    We know of a new company called inboun that may be a great marketing company to start off with. They specialize in entrepreneurship and small business as well. 816.842.5244 is the number and it is actually powered by Think Big Partners!

    Good luck to you!