Startup accelerator and business incubator Think Big Partners has teamed up
with Adam Griffin, Denver-based serial entrepreneur, to create, develop and
launch Bodeefit, a new type of fitness
app that incorporates Crossfit-inspired movements and Paleo nutrition plans.
Bodeefit, unlike any other fitness app on the market today,
is a free application that sends daily Crossfit-inspired workouts, healthy
Paleo-inspired recipes and tips to develop and maintain a healthy
lifestyle. The app sends Crossfit and bootcamp-style workouts to a
user’s email inbox or mobile phone every morning and therefore, does not
require expensive gym memberships or workout equipment that other exercise
plans do.
“I have always had a belief that there are too many barriers
to people and their fitness,” explains Adam Griffin, founder of Bodeefit. “Gym costs, trainer fees, confidence
barriers, time in the day. Bodeefit was
created to remove those barriers.”
In addition to providing an easy, at-home exercise plan for
users, Bodeefit also sends healthy recipes to a user’s email inbox or mobile
phone courtesy of PaleOMG, owned by
Bodeefit team member, Juli Bauer.
In order to see his dream for Bodeefit come to life, Griffin
sought out Kansas City-based startup accelerator, Think Big Partners. Griffin and his Bodeefit team have outsourced
Think Big Partners as the “tech talent” behind the build-phase of Bodeefit.
“The natural evolution of Bodeefit is into the app
marketplace, whether that be web-based or mobile,” says Griffin. “Given
Think Big Partners’ relationship with Microsoft, Blake Miller [partner at Think
Big Partners] approached me about getting an app into the Windows 8 app store
and the opportunity was a great fit.”
“We
have used this not only as an opportunity to build a killer app, but also to
explore the Windows 8 platform,” says Blake Miller. “We want to build on
it, experience it and then help others do the same. This is a tremendous opportunity
for both Bodeefit and Think Big Partners for discovering a new distribution
channel.”
Although Bodeefit has only been live online for a few days,
the startup currently boasts 6,000 email list sign-ups as well as over 3,000
Facebook “Likes”. The Bodeefit Facebook
page has become a community for fitness enthusiasts and fosters hundreds of
messages and comments from Bodeefit athletes.
Griffin’s plan is to continue to grow the Bodeefit community
organically and introduce new products along the way.
“I
am incredibly motivated to reach as many people as possible with Bodeefit,”
says Griffin. “We genuinely improve someone’s life in a way that carries
far beyond fitness. I am regularly receiving emails and messages from
people thanking me for Bodeefit and what we provide, and there is literally no
better feeling in the world than knowing we touched a person’s life in a small
way.”
Miller
of Think Big Partners agrees: “Bodeefit isn’t just about the workout or even
the food. It’s a lifestyle. It’s a mindset. It’s a community of people that are all
striving to be the best.”
Follow Bodeefit! @Bodeefit
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