As any experienced entrepreneur knows, the key to success is
all about the connections, partnerships and relationships you make throughout a
startup journey. Whether it’s an
introduction to a new mentor or attending a networking event to find your next
client or customer, it is the people
that make the startup world go ‘round.
In the instance of Think Big’s startup venture BodeeFit, the key to success is through
partnerships. Lucky for BodeeFit,
Kansas City is full of other passionate, driven and health-oriented
entrepreneurs and startups. One of
these startups is PaleoFit Meals. BodeeFit and PaleoFit recently struck
up a strong local partnership in order to improve one another’s businesses and
provide more benefits for clients and customers.
The campaign that BodeeFit and PaleoFit Meals put together
was simple enough: receive a 25% discount from PaleoFit Meals through the
BodeeFit platform. The week-long
campaign created exposure for the newly developed PaleoFit business, thanks to
BodeeFit’s ever-growing customer base.
The partnership was a no-brainer. BodeeFit is a health and fitness application that provides
daily body weight workouts and weekly Paleo recipes, meal plans and shopping
lists. PaleoFit Meals provides
both Paleo snacks nationwide and prepared Paleo meals to the Kansas City
area.
“Both BodeeFit’s and PaleoFit’s goals are to help people
live fit lives,” explains Graham Ripple, co-founder of PaleoFit. “This campaign was a great success for
us. We shipped our PaleoFit
products all over the country.”
PaleoFit is very new to the Kansas City area, launching in
2013. The health-focused startup
ships clean jerky and Paleo
Pouches (a “trail mix” of sorts) across the nation (their biggest buyers
include Kansas City, Oklahoma City, New York and Florida). In addition, PaleoFit provides a wide
variety of healthy, prepared
meals to the Kansas City area (and plans to expand to more cities in the
future). Although PaleoFit is a
brand new startup, Ripple has big plans for PaleoFit throughout the year and
into 2014, including more partnerships.
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