The Importance of YouTube Marketing and Its Impact on Kansas City Small Business

Video marketing has become one of the most important advertising tools in small business and entrepreneurship today.  In fact, a number of marketers are using video marketing in the place of any other marketing tool, not to mention, small business owners prefer to choose video promotions as compared to any other form of marketing.  And the strongest form of video marketing today is through none other than YouTube.
  
Millions of people visit YouTube every single day.  To date, there are more YouTube videos watched each month (10 billion) in the US than there are searches on Google.  This exposure and speed are what attract many marketers to uploading small business promotional videos to YouTube.  According to Mike Lundgren, a writer for the Kansas City Business Journal, YouTube is the fastest growing site in Internet history, streaming more than 100 million videos a day (two Super Bowl audiences each day), receives 7,000 uploads a day, and YouTube site visits average a whopping 30 minutes.  And that's only the beginning of the outrageous YouTube statistics.


YouTube views nearly double the prime-time audience of all 3 major U.S. broadcast networks combined, not to mention, there has been more video uploaded onto YouTube in 60 days than on these networks combined in 60 years!  24 hours of YouTube video is uploaded a minute.  And if you're looking for small business and YouTube stats, 94 of Advertising Age's 100 top advertisers have run campaigns using YouTube.
 
To learn more about the importance of YouTube marketing and to implement it into Kansas City entrepreneurial marketing, watch this YouTube video of Greg Jarboe, the president and co-founder of SEO-PR, an SEO firm that specializes in optimizing press releases and videos, and his take on the importance of YouTube marketing for small business. Greg is also the author of YouTube and Video Marketing: An Hour a Day.  To access the video, click here.

Right now, a new Kansas City small business has been using YouTube not only to promote its own company, but also to develop videos to benefit their very own marketing strategy.  The company is called DealBug, an online daily discount shopping site that also supports schools, charities, and non-profit organizations.  And right now, locals in Kansas City are invited to participate in DealBug’s video contest for first, second, and third place prizes.  But this video contest does not only benefit its participants and winners; it may benefit DealBug even more.  Why?  Because DealBug will be able to use the posted YouTube videos to promote their business—and quite inexpensively! 

YouTube marketing is rapidly growing in importance. It is one of the most effective social media marketing tools that can be utilized by virtually any Kansas City entrepreneur and businesses. Its breadth of scope in reaching users all over the world make it an extremely powerful and efficient marketing tool.


Written by Allison Way.  Allison is a writer and videographer for Think Big Partners and bizperc, two of Kansas City's newest entrepreneurial resources.  To read more of Allison's work, please visit the Kansas City Entrepreneurship Examiner.