Admobile’s Technique of Catching You by Surprise at Green, Yellow and Red Lights
We’ve all been there: stuck at that same annoying traffic light that always seems to flash red just before you approach it. So you wait, look down at your watch, change the radio station, and sigh. Why do you always hit this red light? And why does it always take so long to turn green?
But have you ever noticed what youlookat when you’re stopped at these red lights? Do you look at the joggers passing by? The trees swaying in the distance? The person idling next to you who (always) ends up looking at you the exact same time that you look at them?
Today, there’s something a bit more exciting to look at when you’re stopped at these red lights: Admobiletrucks.
AdmobileKC, Kansas City’s premier mobile advertising company, operates a growing fleet of dedicated mobile advertising trucks city-wide, delivering powerful exposure for any company’s message. With clients such as Worlds of Fun, Fox 4 News, Midwest Airlines andDunkin’ Donuts, Admobile has become the advertising avenue of the new age.
Admobile trucks are seen by over 50,000 people each day!
“What else are you going to do when you’re sitting at a stoplight?” asks Branden Connolly, Vice President of Sales and Operations for AdmobileKC. “You can’t help but take a look at these moving billboards!”
Apart from running his own Kansas City-based event and sponsorship company,Evenergy, Connolly has been making sales for Admobile for two years, and believes it to be one of the best ways that a company can market themselves.
“The trucks are clean, we drive in high-traffic areas, and the look of the truck stands out next to any other vehicle out on the road,” he says.
Connolly points out that most commuters drive to and from the suburbs, where there is a lack of outdoor advertising (i.e. billboards). “We’re not trying to replace billboards, we are trying to support advertising,” Connolly says. “We only use 10-20% of a client’s outdoor budget, so it supports a comprehensive advertising plan.”
The Admobile truck’s twelve revolving ads can be seen in many different Kansas City locations where high-traffic is to be expected. Keep your eye out for the AdmobileKC truck, especially at hotspots like Corporate Woods,First Fridayslocations, Arrowhead and Kauffman Stadiums, and the KC suburbs.
But it’s not just your local Kansas City businesses that are advertising with Admobile. Recently, Admobile has been catering to internet-based companies that may be interested in “driving” more traffic to their sites. This concept has made Admobile the perfect avenue for internet startup advertising.
One thing is for sure, Admobile is no ordinary advertising strategy. And the fact that Admobile is unique is what drives companies to its services.
“It’s important for new companies and entrepreneurs to Think Big like Admobile,” says Connolly. “As long as you can deliver and Think Big, you can really push the envelope.”
So the next time you’re on your way home from work, cruising downtown Kansas City, or tailgating with friends at aChiefsgame, pay close attention to your mobile surroundings: you never know when the AdmobileKC truck will grab your attention!
Allison Way is a writer for Think Big Partners, Kansas City’s mentorship-based business incubator and startup accelerator. To read more of Allison’s work, check out the Kansas City Entrepreneurship Examiner as well as her articles on Helium, Newsvine, BrooWaha and eZine.