Monday, February 14, 2011

Startup Businesses: A Love-Hate Relationship

Dear Secret Admirer,
Ahhh...Valentine's Day: a day of cheesy Hallmark cards, over-priced flowers, and of course, Necco candy hearts.  It's a day when love truly is in the air, and a time when we let those that we love know how much we appreciate them. 

And as lovely as the concept is, Valentine's Day seems to be just a little bit over-rated, right?  Honestly, it was Kansas City's own original business mega-star, Hallmark, that made Valentine's Day the huge deal that it is today, not Saint Valentine or Cupid or the gods and goddesses of love.  It's a Hallmark holiday, and we're all loving it.

Love is an important factor in any relationship: relationships with your spouses, relationships with your children, relationships with your friends.  But what about one important relationship that is a little less personalized?  What about the relationship that you have with your business?

One of the main bases for a successful business is the passion, love and care that an entrepreneur puts in to creating it, building it and maintaining it.  Entrepreneurship starts with an idea, but it has to be an idea that an entrepreneur is head-over-heels for.

Take the time to appreciate your business this Valentine's Day.  No, you don't have to display a dozen roses in the office or take your business out to dinner (you might look like a freak if you do).  Instead, it may be time to reevaluate your business and why you love it so much.

To learn more about how to love your business, check out this article that teaches you how to do what you love, love what you do.

Happy Valentine's Day, entrepreneurs! 

Allison Way
Think Big Partners Writer.  To read more of Allison's work, check out the Kansas City Entrepreneurship Examiner.

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