It's not every day that you hear a branding expert vocalize how much they hate slogans. But Kurt Bartolich of GUTS Branding was more than happy to broadcast this phrase. "I hate slogans," he said. "But I love positioning lines."
According to Bartolich, there is a difference between the two. This may be something that many entrepreneurs may have not heard of. What's the difference between a slogan and a positioning line anyway?
That's exactly what Bartolich aims to teach at his upcoming Entrepreneur Bootcamp session on October 25th. This session (#3 of the 6-part series) is to take place from 3:30 until 6:00 at the bizperc coworking space, powered by Think Big Partners. This is a critical topic for entrepreneurs to learn about. After all, a brand defines a business. Think; Southwest. Victoria's Secret. Nike. Their brands stick out...and yours can, too.
"Business owners are recognizing how critical branding is," says Bartolich. "If you don't get off on the right foot with a brand, you will spend money down the road trying to fix it."
The session is called Brand Foundation for Your Startup That Uniquely Drives Your Business Strategy. During the session, participants will learn:
- The difference between "brand" and "branding"
- How to find your business's brand and what it's really about
- What to do once you have your brand specified
- The ins-and-outs of brand naming
Written by Allison Way