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| The first prototype of an inCharge charging station. |
It’s happened to anyone with a cell phone: Just when you need your phone the most, you
look up at the top right hand corner and gasp; you only have 3% battery left!
What do you do? Do
you power the phone off and save the battery’s juice for when you really need
it? Do you run to the nearest outlet
(who knows where that’s located!)? Do
you plug important contacts in your friend’s phone just in case? Do you just let your battery die and try to
survive?
The truth of the matter is, there is no good option. Until now.
Introducing: inCharge, a new Kansas City startup that aims
to provide an easy charging solution for dead cell phone batteries.
Founded by Kansas City entrepreneur Bryan Richard, inCharge LLC aims to place free
charging stations for mobile devices in public places such as train stations,
shopping centers, sports facilities and other locations with high foot traffic. According to The
Kansas City Business Journal, inCharge will “plug a gap in developing
countries between use of cell phones and easy access to electricity to keep the
device charged.”
The inCharge charging stations are currently being designed
and manufactured here in Kansas City with help from BareSkull Innovation Inc. The charging stations will incorporate
charging “wheels” and plug-ins for all different kinds of phones—Androids, iPhones,
Blackberries and even standard flip phones.
Each wheel can hold up to four phones.
Additionally, inCharge charging stations will incorporate interactive
advertising opportunities. With this opportunity,
advertisers will attract highly engaged audiences and have the chance to form
new types of communication with potential customers.
BareSkull and Richard are currently building two prototypes,
both of which will be tested in the Kansas City market. One will be tested at a local high profile
stadium and the other at Kansas City’s Power and Light District.
In addition, inCharge will be installing a trial charging
station in Hyderabad, India at the GVK One shopping mall on November
1, 2012. Because of India’s high
population, high teledensity and inconsistent electrical infrastructure,
inCharge hopes to gain valuable insight into its new product.
“I went to school for architecture, but it’s been a long
time since I could actually design and build something and see it come to life,”
explains Bryan Richard, founder of inCharge.
“That has been the most exciting part of this process.”
Think
Big Ventures I has taken a lead investor role in the startup with its $50,000
investment in inCharge. The startup has
also received $25,000 from an unnamed private investor and has bootstrapped $50,000.
“Ultimately, our goal is to keep customers connected and to
eliminate the problem of dead cell phone batteries,” says Richard.
Update October 1, 2012: inCharge just launched its first charging station at Livestrong Sporting Park this past Friday! According to Brian Richard, Sporting fans were waiting to charge their phones before the station was even plugged in. The charging stations are now being pursued by other high traffic locations such as the Power and Light District. Stay tuned!
Update October 1, 2012: inCharge just launched its first charging station at Livestrong Sporting Park this past Friday! According to Brian Richard, Sporting fans were waiting to charge their phones before the station was even plugged in. The charging stations are now being pursued by other high traffic locations such as the Power and Light District. Stay tuned!
