The Secrets of Effective Marketing to be Revealed at The AAF-KC's "Entrepreneur's Exchange"

The Kansas City chapter of the American Advertising Federation (AAF-KC) is hosting an event to benefit local KC entrepreneurs in the attempt to answer many of the marketing- and advertising-related questions that small business owners struggle to answer.  The event is called The Entrepreneur’s Exchange—a unique opportunity to meet some of Kansas City’s smartest self-starters who have dedicated themselves to carrying on that tradition and hear their perspective on how marketing continues to help build small businesses.

The Entrepreneur’s Exchange allows Kansas City entrepreneurs to pick the brains of featured panelists and engage in important entrepreneurial discussions.  The topics of the panel will include the development process, the marketing and advertising strategies that business owners have implemented, how each one views marketing and how it is changing in our economic and social conditions, and what a business should look for when working with a marketing partner.  The panelists include:

• Danny O’Neill – Bean Baron from The Roasterie
• Jigger James – founder of Repairs Unlimited
• John Nohe – president of j•n•a advertising
• Patrice Maneul – owner of P/Strada Management Consulting
• And others!

Since 1902, the American Advertising Federation of Kansas City has played an active role in the advertising, marketing and communications industry in the greater Kansas City area.  Serving as a forum to develop a better understanding of the values of the industry, AAF-KC is dedicated to good fellowship and a free exchange of ideas among its members.  The Entrepreneur's Exchange is just one of the many events that the 600-member-strong AAF-KC organization holds each year.

Julie Parker, senior account manager of Meers Advertising, notes that The Entrepreneur's Exchange is a great way to continue the growth of Kansas City entrepreneurship.  "The city we live in is a hot bed for new business ventures and offers the support and resources necessary to start companies," she says.  "Just look at H&R Block, Hallmark, Helzberg.  These are major brands who started right here in Kansas City and continue to make a difference in our community.  As advertisers and marketers, it's important for us to understand how these entrepreneurs think and how we can help them grow their business."  

The Entrepreneur’s Exchange will take place on December 9, 2010 from 5:30-7:30PM at Department Zero (111 W. 20^th Street in Kansas City, Missouri).  Member’s price is $10.00 and non-member’s price is $20.00.  To learn more about The Entrepreneur's Exchange, visit the AAF-KC site.  

A big thanks to the American Advertising Federation of Kansas City in their effort to spread the importance of entrepreneurship, and to those panelists whose advice and guidance can help future Kansas City small business owners and entrepreneurs!  Way to Think Big!

Written by Allison Way.  Allison is a writer and videographer for Think Big Partners and bizperc, two of Kansas City’s newest entrepreneurial resources.  To read more of Allison’s work, check out the Kansas City Entrepreneurship Examiner.