Wednesday, February 2, 2011

How to Read 64,000 Words in 30 Minutes...and Improve Your Business

The average newspaper has about 2,000 words per page.  This means that the Kansas City Business Journal, a 32-page newspaper, has about 64,000 words in each edition.  But which words are the most important to read?  Within those thousands of words, what did you miss?  Questions like this have been asked for years, and now, the Kansas City Business Journal is helping you make the most out of the newspaper.  The Smart Reader Series will teach techniques for finding what you need from the KCBJ in less than 30 minutes each week—and this series is coming to bizperc this month.
Kent Barthol, consumer marketing director of the Kansas City Business Journal, will host the Smart Reader Series event on Tuesday, February 8th from 11:30AM until 1:00 PM at bizperc, 1800 Baltimore Avenue, Kansas City, MO.  NOTICE:  The Smart Reader Series has been cancelled and will be rescheduled for a later date.  Stay tuned for further information.
“My goal is to show people more business opportunities in the paper through the web and through our events so people can discover,” says Barthol.  “I can teach [entrepreneurs] new ways to communicate with clients and prospects, and ultimately, discuss ways that the Business Journal can help them gain a competitive advantage and differentiate themselves from competitors.” 
During the Smart Reader Series, attendees will learn techniques for finding what they need out of the Business Journal, business information to help them achieve sales goals, how to pitch their company’s story to the editorial staff and much more. 
The Smart Reader Series runs as a workshop as well as a networking opportunity.  During the event, attendees are invited to present themselves and connect with one another.  The event, according to Barthol, is one that “maximizes all opportunities”.
“To be successful, you have to know what’s going on in the business community,” Barthol says.  “The Business Journal delivers that in the form of content and leads that can drive from a newspaper.  By knowing what’s going on in the business community and actively utilizing a product like the Kansas City Business Journal, you will get to a higher level of business conversation.  It will educate you about who to do business with in town and better your business.”    
Register today for the Smart Reader Series and learn how you can get the most out of those 64,000 words!
Written by Allison Way.  Allison is a writer and videographer for Think Big Partners, Kansas City’s mentorship-based business incubator and startup accelerator.  To read more of Allison’s work, check out the Kansas City Entrepreneurship Examiner as well as her articles on Helium, BrooWaha, eZine and Newsvine.

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