Friday, August 10, 2012

Chicago Startup Puts Health in Your Own Hands (and Stomach)

By now, we are all aware of the evils of high fructose corn syrup and artificial flavoring. These ingredients plague virtually everything in our diet, contributing to widespread health issues such as obesity, cardiovascular disease and diabetes.

But you wouldn’t expect these unhealthy ingredients to be in nutrition bars—but shockingly, they often are.  The number of big-name energy and nutrition bars brimming with complex sugars, saturated fat and unnecessary calories is higher than you might think. 

Luckily for us bar-eaters, the founders of Element Bars couldn’t stand it anymore. After experiencing disheartening bouts with mid-morning energy crashes and not-so-natural flavors, Chicago natives Jonathan, Jonathan and Marie decided to take matters into their own hands.  Say hello to new Chicago startup Element Bars. 

Bye-bye Frustration:

The three creators of Element Bars began a business that not only ensures natural food products, but also caters to each and every particular human body it serves. Understanding that nutrition is deeply personal and dependant upon individual bodily needs, the brains behind Element Bars give their clients the tools they need to devise nutrition bars that best meet their own tastes and requirements.

By visiting, clients are able to discover what sorts of nutrients their bodies need, creating bars that contain these ingredients.  Then, customers can order them to be delivered right to their doorsteps.

The website gives its visitors a wide range of options and provides them with a set of tools that help produce the perfect bar. Through a variety of questionnaires, clients are able to discover what sort of nutrition bar they need for how they want to look or what type of exercise they want to pursue.

There’s a bar for everyone—whether you want a little sustenance to last you until your lunch break or you need nutrients to get you through a marathon. The website guides you through a step-by-step process that lists ingredient options and informs you on what components would be best for whatever your purpose may be.

Behaving Naturally:

What makes Element Bars so great is the company’s wide variety of tasty and healthy ingredient options. Clients have plenty of selections to create their ideal bar and every one of these options is completely natural.

The excellent ingredient choices make for a delicious bar and there’s no need to worry about hidden calories or strange additives you can’t even pronounce. As you create your bar, the website informs you about the nutritional content of each and every component you add. It even goes so far as to inform you when your bar is taking a turn in a less healthy direction.

As you would imagine, complex sugars are not part of the equation with Element Bars. If you do choose to add something sweet to your bar, you have nothing to fear. Element Bars offers sweeteners such as honey, agave syrup, and brown rice syrup, which are not only healthier for you but are also crash-proof. The options you have to choose from ensure that your body absorbs the sugar at a slower rate, giving you more energy for a longer period of time.

If you feel like adding a little further punch to your recipe, there are also extra all-natural supplements to choose from that give you anything from an energy boost to large dose of protein. With ingredients such as egg white and chicory root, you can add protein and fiber to your bar in a purely natural and simple way.

Element Bars seem like such a great idea that you might wonder how no one had come up with the concept before this Chicago team did. Your body deserves all-natural excellence and with new startup Element Bars making waves in Chicago and beyond, you can finally have it.   

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