After
successful beta testing in early 2012, AudioAnywhere, a Kansas
City-based startup that simplifies the streaming music experience, has launched
a crowdfunding campaign through one of the world’s largest global funding
platforms, Indiegogo.
AudioAnywhere,
a client of Kansas City-based technology startup accelerator Think Big Partners,
is working to prove that listeners can enjoy a free music streaming experience
while artists get adequately compensated through advertising-based royalties.
Despite the popularity of sites like Pandora and Spotify, monetization of
streaming music has been underwhelming. Streaming services are losing money and
record labels are dissatisfied with meager royalty payments.
Kyle
Johnson, Scott Johnson and Ryan Luckie have developed this innovative music
platform and the revenue engine behind the scenes known as Bixy. By combining
the two products, the team expects to revive the online music industry. AudioAnywhere
plans to pay artists five times more than what they earn today through revenues
generated by Bixy’s more effective audio and banner ads. Bixy will prove that streaming
music can be a win-win-win for listeners, artists and advertisers.
“AudioAnywhere has a real opportunity to solve a big problem
for the entire music industry, and ultimately the listening consumer,” said
Herb Sih, co-founder of Think Big Partners. “By combining an easy-to-use,
streaming music platform in a social environment with the ability to give
consumers highly relevant advertising offers that make sense, AudioAnywhere may
crack the code on making online music viable for everyone. Without figuring out
how to pay artists and labels in a way that doesn’t hurt the consumer,
eventually free online music may die and then everyone loses.”
Increasingly, crowdfunding is becoming a mainstream method for financing and marketing a
variety of new ventures. Confident in the crowdfunding trend, AudioAnywhere is
excited to engage the Indiegogo community and hopes to raise $10,000 by October
6, 2012. With these funds, AudioAnywhere plans to first offer a radio feature
that uses social data to decide what type of music a listener likes. With the remainder of the $10,000 raise,
AudioAnywhere will implement the system that automatically pays artists when people
listen to their music.
“We
felt that Indiegogo would be an excellent launch vehicle for AudioAnywhere,”
said Kyle Johnson, CEO of AudioAnywhere. “We’re able to tell our story to an
audience interested in music and technology and we’ll raise some money too.”
Follow AudioAnywhere! @AudioAnywhere
Follow me! @AllisonThinkBig
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