Don't you love saving money? What if you could save money and give back to your community at the same time?
By now, most people are very familiar with the company Groupon. For the uninitiated, Groupon started in November of 2008 and is a collaborative buying idea that allows consumers to buy popular things at a huge discount - but only if enough people sign up to buy the product or service before the daily midnight expiration. In other words, consumers can create their own tipping point by getting together enough of their friends and drive a product's price down to unbeatable levels, achieving huge savings.
A great idea for both the consumer and companies...how can this be made better, you ask?
What if you could save money AND give back a portion of the proceeds to local charities in your own backyard?
A local Kansas City company has done exactly that. Dealbug (www.dealbug.com) , officially launched at midnight August 1st, 2010, has taken Groupon's business model to the next level by putting the charitable component into their business equation. Schools, churches, non-profits - nearly any not for profit entity, can become a beneficiary of this idea. Dealbug's first deal offers a 77% discount at a local children's "theme" park, and allows the consumer to pick from over 20 charities to help out too. For more information on Paradise Park, go to www.paradise-park.com/.
Often times, good ideas can be made even better by simply making changing a few things about them to better suit a marketplace. Certainly Groupon has done very well. With over 12 million members and adding over 2 million more very month, the company was profitable in less than 8 months from launch and has swollen to over 1000 employees.
But with all that success, a small company, DealBug, has taken this idea to the next level.
Never underestimate your ability to take a good idea and make it better. Think Coke vs Pepsi. McDonald's vs Burger King. AT&T vs Sprint or Verizon.
Simply focus on core needs in a marketplace, and maybe you will see a new idea out of an existing one, and take it to the next level.